Gerald Bricker

Sales is not rocket science: Become the buyer’s assistant

A recent newspaper article reported that Gen Y consumers (those between 21 and 34) are not buying cars at the same rate as the generations before them. In fact, the percentage of Gen Y people who have a driver’s license …

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Reach your full potential: Hire a coach

What does a coach do? A coach is a catalyst, an element that contributes to improved results without becoming involved in the actual performance. Studies have shown that the average manager today uses just 25 percent of their abilities. Think …

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Know what success will look like

Do you know what success in your business will look like? Do you have a vision for your business? Many business owners have a mission statement. What about your vision statement? What do you want your business to become or …

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Generation gap – it applies to customers too!

In my last post I wrote about how the generation gap relates to employees. Some of my readers responded that this must also apply to customers. Of course it does! Larger companies with significant marketing expertise recognize this and focus …

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Today’s employees: three myths about the “Generation Gap”

My clients report to me about hiring challenges. Many of them see the same issue. It’s about the “younger generation” and their mind set toward work. They are not the same as their older employees. This issue is totally frustrating …

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Three reasons why you can’t find good people to hire

Hiring good people is a challenge in the best of times.  Now it is more difficult than ever to get hiring right.  One would think that, now that companies are back in the market to hire people and, with unemployment …

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“What’s love got to do with it?” Chapter 2

In my last article I wrote about the importance of having your customers in love with your business. The logical question would then be, “How do you get customers to love your business?” The challenge may seem complex. There are …

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“What’s love got to do with it?”

This well-known song title poses an important question for company owners and managers. When it comes to your customers or clients, what does their love for your company, product or service have to do with your business? Most people do …

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Are You Scared to Plan?

Strategic planning is a way of setting the future path of the company and determining what resources are needed to make it happen.

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Hopes and dreams abound: now what?

We wish you and yours a happy holiday season and a peaceful and prosperous new year! The holiday season ends one year and begins another.  With it come feelings of hope and dreams for the future.  These are common themes …

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